Cisco just announced its intent to acquire July Systems, a privately-held company headquartered in Burlingame, California with offices in Bangalore, India. Cisco press release states how July Systems and its cloud-based mobile experience and location services platform will be integrated in Cisco offering as the company continues to bolster its Enterprise Wi-Fi platform to enable superior indoor location services capabilities.
Enterprises have an opportunity to take advantage of their in-building Wi-Fi for a broad range of indoor location services. In addition to providing seamless connectivity, Wi-Fi can help enterprises glean deep visitor behavior insights, associate these learnings with their enterprise systems, and drive better customer and employee experiences.
July Systems provides an enterprise-grade location platform with leading features such as instant customer activation, data-driven behavioral insights, contextual rules engine and APIs. The solution is a cloud-based subscription offering with global footprint and backed by end-to-end SLA.
Cisco has worked alongside the July Systems team for several years as an OEM for Cisco Connected Mobile Experience(CMX)and have offered similar capabilities for the Meraki customers as well.
Cisco plans to add July Systems’ platform and business context capabilities to provide a unified solution on which Cisco partners and customers can build and deliver a range of indoor location services for industries as diverse as healthcare, government, logistics, manufacturing, sports arenas, hotels, education and retail. Some of CMX Engage customers include Intercontinental Hotels Group (IHG) and Westfield Corp.
With Cisco’s leadership in enterprise Wi-Fi and July Systems’ global cloud footprint, partners can focus on developing industry-specific solutions for customers at scale. With standardization and robust location context, Cisco sees an exciting partner ecosystem that will provide increased customer insights, exceptional visitor and guest engagement programs and ultimately drive more revenue for all stakeholders.
This acquisition also supports Cisco journey to intent-based networking —a fundamentally new way of building and managing networks for the digital era. Cisco recently announced that it is opening up its intent-based networks with a suite of powerful new developer tools. The July Systems acquisition ties to this vision of creating an open, programmable platform for innovation.
The July Systems team will join Cisco’s Enterprise Networking Group led by Scott Harrell, senior vice president and general manager. Cisco expects the acquisition to be complete in first quarter of fiscal year 2019. The terms and purchase price of the acquisition are not being disclosed.